Why a billboard on the back of the 950 Bus may not win you listings anymore

If you drive around Perth enough, you start to notice the exact same real estate marketing playbook playing out in every single suburb.

First, you're dodging a cluster of corflute signs flapping in the afternoon breeze at your local roundabout.

Then, you pull up behind the 950 bus, staring directly into a cheesy grin and a shiny suit.

By the time you open the local paper, it's just a grid of those exact same smiling faces, perfectly posed on the South Perth foreshore.

You know the ones.

It makes you wonder: if all the real estate agents are doing the exact same thing to stand out, doesn't everyone just blend in?

If every agent in a suburb is running the exact same traditional marketing playbook, it's incredibly hard for a seller to tell the difference between you and the guy on the back of the bus.

The thing that actually sets you apart from the agency down the road isn't your logo or the font on your 'Just Sold' flyers. It’s your experience. Your specific local knowledge. The story of how you got there.

A vendor doesn't just want someone to unlock a door on a Saturday morning. They want a trusted advisor who actually understands the nuances of their neighbourhood.

But here’s the problem: it’s incredibly hard to fit a nuanced take on a changing local market onto a piece of plastic flapping in the wind.

So how do vendors actually hear that expertise before they pick up the phone?

In the media space, audiences are tuning out billboards and tuning into conversations. They don’t just want to see a brand anymore; they want to hear from the person behind it.

I reckon the exact same thing is happening in real estate.

What if the goal wasn't just to be seen by ten thousand commuters, but to be actively listened to by the fifty people in your suburb who are actually getting ready to sell?

When professionals trade traditional advertising for real, insight-filled conversations, they stop looking like just another salesperson competing for space in the local rag. They start sounding like the local, friendly solution.

If your personal brand is built on being a premium, knowledgeable advisor, your communication needs to reflect that. The medium has to do justice to the message.

From the outside looking in, it feels like the agents who stop shouting from the backs of buses and start having real, meaningful conversations are the ones who will ultimately win the listings.

Ready to swap the billboard for a real conversation?

Let's get your voice in front of the right sellers. I bring the cameras and mics directly to your office, so all you have to do is sit down and share your local knowledge.

Let's grab a coffee and chat